In web terminology, redirection refers to moving users (including search engine crawlers like Googlebot) to another file or from one web address to another, such as a webpage being moved or moving to a new secure homepage after logging in to an account from a login screen. These can be initiated from within the browser (client side) using JavaScript for example, or from the server side using a serverside language such as PHP. Where a webpage has been relocated permanently a server-side HTTP 301 status code is used, whereas HTTP 302 status codes are used for a temporary change of address.
What is a Brand?
A brand is an identity, such as a company or product name of some kind, which can illicit a unique emotional response that helps to distinguish it from its competitors.
What are Brand Keywords?
Brand keywords are trademark type words belonging to a brand, such as a company’s brand name. Brand keywords can also include words found in slogans and other branded wording.
What is SEO Copywriting?
SEO Copywriting is composing (writing and formatting) textual content for websites, either from scratch or by editing existing content, with the aim of improving the performance of the pages that the SEO copy is placed on. This in turn can improve the performance of the site in general and can positively affect externally linked sites too.
What are Conversions?
Conversions occur when a desired goal in a user’s journey has been reached, regardless of whether or not this is achieved through prompting (via a call to action, advertising or otherwise). This can apply to a wide range of goals depending on what you wish to achieve, for example, the most basic form of conversion is usually a product sale on website that sells things such as an ecommerce store, or a service request via a corporate website.
What is ALT Text?
ALT Text means Alternative Text and refers to the value of the HTML attribute ALT that is often found within IMG elements (images) and within other HTML elements that don’t always load or otherwise aren’t always accessible.
ALT Text exists as a substitute form of information for when images, videos, sound files, Flash objects, Java applets and other rich media formats can’t be seen or interpreted by the user. It’s there in order to help you understand the meaning of the content that you’re unable to see or interpret.