SMX London is a conference event which focuses on both SEO and SEM across an intensive two-day programme of presentations from industry experts. Their talks cover a wide variety of foci at different experience levels, meaning you should be able to find a valuable presentation whether you are just starting a career in search marketing or if you have many years of experience.
The 2017 event was partly sponsored by Bing and featured speakers who worked with Google, meaning that you may have access to professionals who themselves designed the search engines. As well as the extensive list of around 30 presentations you will also be able to mingle with fellow marketers in their Expo hall, with exhibits from analytics companies looking to promote their software. They also run a series of one-day workshops prior to the two-day conference which include advanced training in running AdWords campaigns, an ‘International Search Summit’ and a boot-camp for beginners.