The Institute of Direct and Digital Marketing (IDM) runs an introductory course: ‘What is Marketing?’ designed to give a solid foundation for those joining the profession as well as other staff members to give them an overview of what their marketing teams do. This is particularly important as cross-departmental working is crucial in developing a cohesive marketing strategy, hence understanding broad marketing principles is becoming evermore relevant to experienced webmasters such as SEO managers as well as trainees. The course programme naturally covers a wide range of topics including planning a marketing strategy, calculating return on investment (ROI) and future opportunities for engaging with your customer base.
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