If you are new to the digital marketing industry you may consider the fast track course offered by Econsultancy which aims to provide beginners with a complete overview of the field. Over two days you will learn essential disciplines in search engine marketing, PPC advertising, ecommerce and affiliate marketing. This will be complemented by training on social media platforms and data analysis to maximise your sales.
The Digital Marketing Essentials course is a one-day training programme designed by the Institute of Direct and Digital Marketing (IDM) to provide a useful overview of the sector for beginners. The course covers a wide range of foci such as search engine optimisation (SEO), engagement through social media, affiliate marketing and running pay-per-click (PPC) advertising campaigns.
The Digital Marketing Strategy course run by the Institute of Direct and Digital Marketing (IDM) in London has been formulated for professionals who are unfamiliar with creating a complete digital marketing strategy for their organisation. Topics over the one-day briefing revolve around planning your strategy, understanding your customers’ behaviour, creatively building your marketing channels and future trends within the industry. Several large companies have sent members of staff on the course, including Npower and Barclaycard.
The Chartered Institute of Marketing (CIM) offers a basic Introduction to Digital Marketing course designed for those wishing to learn the important fundamental techniques required to boost website traffic and therefore sales. Their expert tutors will educate you on creating websites, building your online profile through SEO and using metrics to analyse your web performance.
Those with a solid knowledge of fundamental digital marketing should consider the two-day masterclass course offered by the Chartered Institute of Marketing. As well as identifying future trends in the industry you will also be taught advanced techniques in SEO and analytics.
The Chartered Institute of Marketing (CIM) provides a 3-day advanced-level Digital Marketing course in their study centres throughout London which covers aspects ranging from organic SEO practices to running PPC advertising campaigns. The course is designed for any marketers within your company who influence your digital marketing strategy, regardless of whether you are client or agency focussed. Tutors will use case studies and practical exercises to help you to implement sound strategies in improving your traffic and customer engagement.
The Digital Marketing Fundamentals course offered by City, University of London is a ten week evening programme designed to give an overview of website promotion, SEO and email campaigns to help you plan out a successful website. The format of the course is varied so you can expect group discussion sessions and Q&A alongside traditional classroom teaching. At the end of the course you will present a fictional ‘digital marketing concept’ to tie together the training you have received.