What is Link Baiting?

Link baiting is the art of creating content that provokes the audience to link to your site.


  • Prominently observed in social media, for instance creating a ‘viral’ story which bloggers respond to (and therefore link to).
  • Complex infographics
  • Industry white papers
  • Survey results

These are examples of ‘sticky’ content that people publish with the expectation that they will be especially successful in attracting links from people who see them and find them interesting or useful.