What is Progressive Enhancement?

The idea of layering content within semantic markup (HTML) first, then responsive styles (CSS) next, then unobtrusive JavaScript next, so that each layer can be peeled off by devices that don’t support it without affecting layers beneath, is called Progressive Enhancement. It sums up the general best-practice web development strategy for how to manage the relationship of these technologies.

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What is Blogger Outreach?

Blogger outreach is the process of initiating contact with bloggers within the target industry for link negotiation, with the desired goal of getting an inbound link to your site. This can either be done through organic passive linkbuilding, offering a useful product which they link to the site on their own free will, or through offering incentives such as free products as part of link negotiation.

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What is Black Hat SEO?

Black Hat SEO refers to the use of certain SEO techniques that are often called unethical but are often perfectly legal and no less ethical than other forms of aggressive marketing tactics. These techniques often violate the webmaster guidelines set out by search engines, thereby differing from White Hat SEO tactics which aim to perfectly adhere to search engine preferences.

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What is HTML?

HTML stands for HyperText Markup Language. Pages on the World Wide Web are marked-up in HTML. Similar to CSV files, HTML files are stored in plain text format and can be edited using plain text editors like Notepad. On the server, a HTML file usually has a .html extension, although this is not strictly required, for instance .htm extensions are also common (this comes from the days when all filename extensions were three letters long).

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What are Cookies?

A cookie is a piece of data stored by browser software at the request of the website you’re on. It can be used to store any small piece of information such as a username, the status of a shopping basket, the act of clicking specific buttons, etc. Cookies are not necessarily stored as standalone files, for instance they can be stored within a database.

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What are Breadcrumbs?

A set of breadcrumbs is a set of links that follow the user’s path, usually from the homepage to the currently viewed page, in order for the user to see at a glance where they are within the site as a whole, so they can understand the structure of the site and navigate to any given ‘parent page’.

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What are Meta Keywords?

The Meta Keywords tag was originally designed to be used to highlight keywords or keyterms (search terms) targeted by the page, to inform search engines what terms the page should rank for. Previously, search engine algorithms were not able to identify the relevance of these terms for themselves, hence webmasters had to manually highlight them using the Meta Keywords tag. As these have previously used for spam purposes (excessively highlighting keywords or including terms not featured on the page) meta keywords are no longer used by most SEO professionals. Many rookie SEO professionals and web developers attempting SEO still use Meta Keywords tags, contrary to their redundant nature.

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What is Keyword Density?

Keyword density is a measure of how dense (how richly distributed) keywords or keyterms (search terms) are, within an article or other span of content.

It’s a rather dated (often abused, and easily detected) indicator of relevancy for search engines.

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