COURSE: User Experience (Institute of Direct and Digital Marketing)

User Experience (UX) is critical in ensuring a high click-through rate which in turn drives sales results. Therefore the Institute of Direct and Digital Marketing (IDM) runs a comprehensive day course which covers topics such as identifying your user’s needs, mapping their journey through your site to aid optimisation decisions and testing any updates to your site via prototyping. They will also provide you with a basic overview of analytical tools you can use to check UX including online testing and running focus groups.