User Experience (UX) is critical in ensuring a high click-through rate which in turn drives sales results. Therefore the Institute of Direct and Digital Marketing (IDM) runs a comprehensive day course which covers topics such as identifying your user’s needs, mapping their journey through your site to aid optimisation decisions and testing any updates to your site via prototyping. They will also provide you with a basic overview of analytical tools you can use to check UX including online testing and running focus groups.
The User Experience course by the IDM is held at their head office in central London, which has a state of the art training area on-site. Non-members are currently charged a fee of £599 (excluding VAT) to attend, whereas members receive a discount on this rate.