The Institute of Direct and Digital Marketing (IDM) offers a course in search engine optimisation that covers a vast array of techniques and their respective tools to improve your ranking capabilities. The intermediate-level course is designed for marketers with some experience in the SEO industry but may need to brush up on the latest developments and practices.
The Advanced SEO Training course by the Chartered Institute of Marketing (CIM) is catered to marketers and web managers with prior experience with SEO but are not aware of expert tactics for maximising organic traffic. The content of the training is broad for a single-day course as it covers content, keyword research, SEO budgeting and reporting. Furthermore CIM tutors recommend that you bring access to your own Webmaster Tools and Google Analytics accounts so that you can raise any issues you are experiencing with your own business SEO rather than simply discussing theoretical scenarios.
The SEO (Search Engine Optimisation) course run by the London College of Communication provides beginner-friendly training into how search engines rank content and which strategies you can therefore use to maximise your website’s performance. A respected industry expert will oversee the course and provide you with a detailed breakdown on the technical aspects you should consider to improve your traffic.