Marketers looking to improve their traffic through a combined use of organic search engine optimisation techniques and pay-per-click advertising should consider the Search Engine Marketing (SEO and PPC) course offered by the Institute of Direct and Digital Marketing (IDM). Over two days their professional tutors will introduce you to the key tools you can use to analyse your current performance alongside the techniques you can use to maximise your ranking potential. They will guide you through advanced strategies and provide an insight into further advertising opportunities, such as video ads.
The introductory course into search engine marketing (SEM) offered by the Chartered Institute of Marketing (CIM) provides useful training for those unfamiliar with search engine optimisation (SEO) and pay-per-click (PPC) advertising practices. Tutors on this course will describe the key terminology of this industry and outline any ‘red flags’ which may be hindering your ranking performance. Even if you do not take your SEM training further than this course you will have an insight into what search agencies & consultancies should be doing to improve your results.