COURSE: Search Engine Marketing (Institute of Direct and Digital Marketing)

Marketers looking to improve their traffic through a combined use of organic search engine optimisation techniques and pay-per-click advertising should consider the Search Engine Marketing (SEO and PPC) course offered by the Institute of Direct and Digital Marketing (IDM). Over two days their professional tutors will introduce you to the key tools you can use to analyse your current performance alongside the techniques you can use to maximise your ranking potential. They will guide you through advanced strategies and provide an insight into further advertising opportunities, such as video ads.

In 2018 this Search Engine Marketing course is charged at £1125 plus VAT, however this is discounted to £955 plus VAT if you are an IDM member.

Website: https://www.theidm.com/marketing-courses/search-engine-marketing/search-engine-marketing-seo-and-ppc