The introductory course into search engine marketing (SEM) offered by the Chartered Institute of Marketing (CIM) provides useful training for those unfamiliar with search engine optimisation (SEO) and pay-per-click (PPC) advertising practices. Tutors on this course will describe the key terminology of this industry and outline any ‘red flags’ which may be hindering your ranking performance. Even if you do not take your SEM training further than this course you will have an insight into what search agencies & consultancies should be doing to improve your results.
The Search Engine Marketing course is held over a single day, with multiple dates available to book in 2018. If you are a member of the Chartered Institute of Marketing you will have to pay a fee of £536 (excluding VAT), however non-members will be charged a higher rate of £595 (excluding VAT). These prices are correct as of January 2018 although they may be liable to change.