If you are interested in learning how public relations affects your overall marketing performance in an increasingly technological world then you may consider the PR in a Changing Digital Landscape course offered by the Institute of Direct and Digital Marketing (IDM). Tutees will be taught how creating strong content and engaging social media posts can be used to drive results in an SEO-friendly manner, thus improving both your ranking performance and your conversion rates. Moreover you will be trained in the use of tools you can use to plan your PR strategy and subsequently evaluate your performance.
The course is held over one day at the IDM’s central London office, currently only a single date is offered in 2018 (12th March) however more may be added subject to demand. Members of the IDM will be charged £549 plus VAT whereas non-members will be charged a fee of £599 plus VAT.