The Google SEO training course run by London Web Factory is an intensive regime of 10 modules taught within a single day which is designed for a range of students including content writers, new marketers and experienced professionals who want an update on key developments within the organic search industry. Topics including analytics, link-building strategies and HTML optimisation.
COURSE: What is Marketing? (Institute of Direct and Digital Marketing)
The Institute of Direct and Digital Marketing (IDM) runs an introductory course: ‘What is Marketing?’ designed to give a solid foundation for those joining the profession as well as other staff members to give them an overview of what their marketing teams do. This is particularly important as cross-departmental working is crucial in developing a cohesive marketing strategy, hence understanding broad marketing principles is becoming evermore relevant to experienced webmasters such as SEO managers as well as trainees. The course programme naturally covers a wide range of topics including planning a marketing strategy, calculating return on investment (ROI) and future opportunities for engaging with your customer base.
COURSE: User Experience (Institute of Direct and Digital Marketing)
User Experience (UX) is critical in ensuring a high click-through rate which in turn drives sales results. Therefore the Institute of Direct and Digital Marketing (IDM) runs a comprehensive day course which covers topics such as identifying your user’s needs, mapping their journey through your site to aid optimisation decisions and testing any updates to your site via prototyping. They will also provide you with a basic overview of analytical tools you can use to check UX including online testing and running focus groups.
COURSE: Influencer Marketing (Institute of Direct and Digital Marketing)
The Institute of Direct and Digital Marketing (IDM) recognises that celebrities and social media stars are becoming increasingly important in advertising brands, and that working with these ‘influencers’ can be a more effective strategy than traditional forms of marketing such as television advertising. Therefore they offer a Influencer Marketing course tailored to approaching these individuals and how they can potentially increase your advertising reach. Furthermore you will learn how you can integrate your influencer’s content into your own site and how influencer marketing can impact your SEO performance.
COURSE: Social Media Content Strategies (Journalism.co.uk)
Social media has become one of the dominant forces in journalism, hence creating engaging content to reach a wider audience is an increasingly important aspect of working in the media. Journalism.co.uk offers an intensive one-day course which covers Social Media Content Strategies, by taking this training you can learn how to identify your target audience and how to optimise the discoverability of your writing.
COURSE: SEO for Journalists (Journalism.co.uk)
Due to the fact search engines regularly update their algorithms it is important to keep up to speed with the latest developments. Journalism.co.uk recognise this, therefore they offer a SEO for Journalists course designed to inform publishers, editors and writers about relevant techniques they can use to improve their search rankings. This can include identifying what search engines look for in well-optimised content and how you can avoid getting penalised for poor practices.
COURSE: Digital Copywriting Essentials (Institute of Direct and Digital Marketing)
Professional writers looking for an introduction into producing copy for marketing purposes should consider taking the Digital Copywriting Essentials course offered by the Institute of Direct and Digital Marketing (IDM). The programme focuses on adapting your copy for websites by introducing you to key principles in SEO, which you can use to improve the ranking capabilities of your website. Here you will also learn about the basic theory behind writing effective social media posts and email campaign material.
COURSE: Content Marketing Strategy (Institute for Direct and Digital Marketing)
The IDM (Institute for Direct and Digital Marketing) runs a detailed course on Content Marketing Strategy, which includes topics such as the business justification for creating a strategy, identifying key stakeholders in your business and how your plan can take emerging trends into consideration. The course also accounts for branding decisions and how your company can retain a consistent message across numerous channels using your content strategy.
COURSE: PR in a Changing Digital Landscape (Institute of Direct and Digital Marketing)
If you are interested in learning how public relations affects your overall marketing performance in an increasingly technological world then you may consider the PR in a Changing Digital Landscape course offered by the Institute of Direct and Digital Marketing (IDM). Tutees will be taught how creating strong content and engaging social media posts can be used to drive results in an SEO-friendly manner, thus improving both your ranking performance and your conversion rates. Moreover you will be trained in the use of tools you can use to plan your PR strategy and subsequently evaluate your performance.
COURSE: Digital Marketing Essentials (Institute of Direct and Digital Marketing)
The Digital Marketing Essentials course is a one-day training programme designed by the Institute of Direct and Digital Marketing (IDM) to provide a useful overview of the sector for beginners. The course covers a wide range of foci such as search engine optimisation (SEO), engagement through social media, affiliate marketing and running pay-per-click (PPC) advertising campaigns.