Social media has become one of the dominant forces in journalism, hence creating engaging content to reach a wider audience is an increasingly important aspect of working in the media. Journalism.co.uk offers an intensive one-day course which covers Social Media Content Strategies, by taking this training you can learn how to identify your target audience and how to optimise the discoverability of your writing.
Due to the fact search engines regularly update their algorithms it is important to keep up to speed with the latest developments. Journalism.co.uk recognise this, therefore they offer a SEO for Journalists course designed to inform publishers, editors and writers about relevant techniques they can use to improve their search rankings. This can include identifying what search engines look for in well-optimised content and how you can avoid getting penalised for poor practices.