The Institute of Direct and Digital Marketing (IDM) runs an introductory course: ‘What is Marketing?’ designed to give a solid foundation for those joining the profession as well as other staff members to give them an overview of what their marketing teams do. This is particularly important as cross-departmental working is crucial in developing a cohesive marketing strategy, hence understanding broad marketing principles is becoming evermore relevant to experienced webmasters such as SEO managers as well as trainees. The course programme naturally covers a wide range of topics including planning a marketing strategy, calculating return on investment (ROI) and future opportunities for engaging with your customer base.
COURSE: User Experience (Institute of Direct and Digital Marketing)
User Experience (UX) is critical in ensuring a high click-through rate which in turn drives sales results. Therefore the Institute of Direct and Digital Marketing (IDM) runs a comprehensive day course which covers topics such as identifying your user’s needs, mapping their journey through your site to aid optimisation decisions and testing any updates to your site via prototyping. They will also provide you with a basic overview of analytical tools you can use to check UX including online testing and running focus groups.
COURSE: Influencer Marketing (Institute of Direct and Digital Marketing)
The Institute of Direct and Digital Marketing (IDM) recognises that celebrities and social media stars are becoming increasingly important in advertising brands, and that working with these ‘influencers’ can be a more effective strategy than traditional forms of marketing such as television advertising. Therefore they offer a Influencer Marketing course tailored to approaching these individuals and how they can potentially increase your advertising reach. Furthermore you will learn how you can integrate your influencer’s content into your own site and how influencer marketing can impact your SEO performance.
COURSE: Digital Copywriting Essentials (Institute of Direct and Digital Marketing)
Professional writers looking for an introduction into producing copy for marketing purposes should consider taking the Digital Copywriting Essentials course offered by the Institute of Direct and Digital Marketing (IDM). The programme focuses on adapting your copy for websites by introducing you to key principles in SEO, which you can use to improve the ranking capabilities of your website. Here you will also learn about the basic theory behind writing effective social media posts and email campaign material.
COURSE: Content Marketing Strategy (Institute for Direct and Digital Marketing)
The IDM (Institute for Direct and Digital Marketing) runs a detailed course on Content Marketing Strategy, which includes topics such as the business justification for creating a strategy, identifying key stakeholders in your business and how your plan can take emerging trends into consideration. The course also accounts for branding decisions and how your company can retain a consistent message across numerous channels using your content strategy.
COURSE: PR in a Changing Digital Landscape (Institute of Direct and Digital Marketing)
If you are interested in learning how public relations affects your overall marketing performance in an increasingly technological world then you may consider the PR in a Changing Digital Landscape course offered by the Institute of Direct and Digital Marketing (IDM). Tutees will be taught how creating strong content and engaging social media posts can be used to drive results in an SEO-friendly manner, thus improving both your ranking performance and your conversion rates. Moreover you will be trained in the use of tools you can use to plan your PR strategy and subsequently evaluate your performance.
COURSE: Digital Marketing Essentials (Institute of Direct and Digital Marketing)
The Digital Marketing Essentials course is a one-day training programme designed by the Institute of Direct and Digital Marketing (IDM) to provide a useful overview of the sector for beginners. The course covers a wide range of foci such as search engine optimisation (SEO), engagement through social media, affiliate marketing and running pay-per-click (PPC) advertising campaigns.
COURSE: Search Engine Marketing (Institute of Direct and Digital Marketing)
Marketers looking to improve their traffic through a combined use of organic search engine optimisation techniques and pay-per-click advertising should consider the Search Engine Marketing (SEO and PPC) course offered by the Institute of Direct and Digital Marketing (IDM). Over two days their professional tutors will introduce you to the key tools you can use to analyse your current performance alongside the techniques you can use to maximise your ranking potential. They will guide you through advanced strategies and provide an insight into further advertising opportunities, such as video ads.
COURSE: SEO (Institute of Direct and Digital Marketing)
The Institute of Direct and Digital Marketing (IDM) offers a course in search engine optimisation that covers a vast array of techniques and their respective tools to improve your ranking capabilities. The intermediate-level course is designed for marketers with some experience in the SEO industry but may need to brush up on the latest developments and practices.
COURSE: Digital Marketing Strategy (Institute of Direct and Digital Marketing)
The Digital Marketing Strategy course run by the Institute of Direct and Digital Marketing (IDM) in London has been formulated for professionals who are unfamiliar with creating a complete digital marketing strategy for their organisation. Topics over the one-day briefing revolve around planning your strategy, understanding your customers’ behaviour, creatively building your marketing channels and future trends within the industry. Several large companies have sent members of staff on the course, including Npower and Barclaycard.