The Institute of Direct and Digital Marketing (IDM) recognises that celebrities and social media stars are becoming increasingly important in advertising brands, and that working with these ‘influencers’ can be a more effective strategy than traditional forms of marketing such as television advertising. Therefore they offer a Influencer Marketing course tailored to approaching these individuals and how they can potentially increase your advertising reach. Furthermore you will learn how you can integrate your influencer’s content into your own site and how influencer marketing can impact your SEO performance.
Dates for the one-day course are available throughout 2018. Prices start at £549 (plus VAT) for members of the IDM whereas non-members will be charged a higher rate of £599 (plus VAT). Finally please note that training is only available at their central London training area.