COURSE: PR in a Changing Digital Landscape (Institute of Direct and Digital Marketing)

If you are interested in learning how public relations affects your overall marketing performance in an increasingly technological world then you may consider the PR in a Changing Digital Landscape course offered by the Institute of Direct and Digital Marketing (IDM). Tutees will be taught how creating strong content and engaging social media posts can be used to drive results in an SEO-friendly manner, thus improving both your ranking performance and your conversion rates. Moreover you will be trained in the use of tools you can use to plan your PR strategy and subsequently evaluate your performance.