If you are interested in learning how public relations affects your overall marketing performance in an increasingly technological world then you may consider the PR in a Changing Digital Landscape course offered by the Institute of Direct and Digital Marketing (IDM). Tutees will be taught how creating strong content and engaging social media posts can be used to drive results in an SEO-friendly manner, thus improving both your ranking performance and your conversion rates. Moreover you will be trained in the use of tools you can use to plan your PR strategy and subsequently evaluate your performance.
Courses in Digital PR
Digital PR is the modern white-hat approach to proactive linkbuilding. It’s closely related to the art of online reputation management and fits in nicely with social media marketing and blogger outreach campaigns while being rooted in a rich history of traditional PR skills originally intended for targeting newspapers and TV. By enrolling on a Digital PR course in London you are effectively upskilling yourself to become an ambassador of best-practice off-site SEO – a strong asset to any digital marketing team.