The Digital Marketing Strategy course run by the Institute of Direct and Digital Marketing (IDM) in London has been formulated for professionals who are unfamiliar with creating a complete digital marketing strategy for their organisation. Topics over the one-day briefing revolve around planning your strategy, understanding your customers’ behaviour, creatively building your marketing channels and future trends within the industry. Several large companies have sent members of staff on the course, including Npower and Barclaycard.
If you are a member of the IDM you will be charged £549 plus VAT, while non-members will be charged £599. The majority of the sessions are held in their London head office however there is the option of being trained in Edinburgh instead (subject to availability).