COURSE: Digital Marketing Essentials (Institute of Direct and Digital Marketing)

The Digital Marketing Essentials course is a one-day training programme designed by the Institute of Direct and Digital Marketing (IDM) to provide a useful overview of the sector for beginners. The course covers a wide range of foci such as search engine optimisation (SEO), engagement through social media, affiliate marketing and running pay-per-click (PPC) advertising campaigns.

The price for the day course is currently set at £450 plus VAT, however discounts are available for IDM members. All scheduled 2018 training sessions are due to be held at the IDM head office which is located in Fitzrovia, London.