Professional writers looking for an introduction into producing copy for marketing purposes should consider taking the Digital Copywriting Essentials course offered by the Institute of Direct and Digital Marketing (IDM). The programme focuses on adapting your copy for websites by introducing you to key principles in SEO, which you can use to improve the ranking capabilities of your website. Here you will also learn about the basic theory behind writing effective social media posts and email campaign material.
As of January 2018 the Digital Copywriting Essentials course by IDM is priced at £425 for members and £450 for non-members (prices exclusive of VAT). The venue for the training is IDM’s headquarters in Fitzrovia, central London.