COURSE: Beginners Content Marketing (Passion Digital)

The half-day course in content marketing from Passion Digital has been specially formulated for writers who are new to producing online material. Hence you will be introduced to a range of topics including SEO, effective use of social media and planning your content marketing strategy.

COURSE: Content Marketing Strategy (Institute for Direct and Digital Marketing)

The IDM (Institute for Direct and Digital Marketing) runs a detailed course on Content Marketing Strategy, which includes topics such as the business justification for creating a strategy, identifying key stakeholders in your business and how your plan can take emerging trends into consideration. The course also accounts for branding decisions and how your company can retain a consistent message across numerous channels using your content strategy.