COURSE: Content Marketing Strategy (Institute for Direct and Digital Marketing)

The IDM (Institute for Direct and Digital Marketing) runs a detailed course on Content Marketing Strategy, which includes topics such as the business justification for creating a strategy, identifying key stakeholders in your business and how your plan can take emerging trends into consideration. The course also accounts for branding decisions and how your company can retain a consistent message across numerous channels using your content strategy.

The Content Marketing Strategy course costs £599 (plus VAT) to attend if you are not currently a member of the IDM, however discounts are available for members. Training will be held at their dedicated suites situated in the heart of central London.