COURSE: Digital Copywriting Essentials (Institute of Direct and Digital Marketing)

Professional writers looking for an introduction into producing copy for marketing purposes should consider taking the Digital Copywriting Essentials course offered by the Institute of Direct and Digital Marketing (IDM). The programme focuses on adapting your copy for websites by introducing you to key principles in SEO, which you can use to improve the ranking capabilities of your website. Here you will also learn about the basic theory behind writing effective social media posts and email campaign material.

COURSE: Content Marketing Strategy (Institute for Direct and Digital Marketing)

The IDM (Institute for Direct and Digital Marketing) runs a detailed course on Content Marketing Strategy, which includes topics such as the business justification for creating a strategy, identifying key stakeholders in your business and how your plan can take emerging trends into consideration. The course also accounts for branding decisions and how your company can retain a consistent message across numerous channels using your content strategy.

COURSE: PR in a Changing Digital Landscape (Institute of Direct and Digital Marketing)

If you are interested in learning how public relations affects your overall marketing performance in an increasingly technological world then you may consider the PR in a Changing Digital Landscape course offered by the Institute of Direct and Digital Marketing (IDM). Tutees will be taught how creating strong content and engaging social media posts can be used to drive results in an SEO-friendly manner, thus improving both your ranking performance and your conversion rates. Moreover you will be trained in the use of tools you can use to plan your PR strategy and subsequently evaluate your performance.

COURSE: Digital Marketing Essentials (Institute of Direct and Digital Marketing)

The Digital Marketing Essentials course is a one-day training programme designed by the Institute of Direct and Digital Marketing (IDM) to provide a useful overview of the sector for beginners. The course covers a wide range of foci such as search engine optimisation (SEO), engagement through social media, affiliate marketing and running pay-per-click (PPC) advertising campaigns.

COURSE: Search Engine Marketing (Institute of Direct and Digital Marketing)

Marketers looking to improve their traffic through a combined use of organic search engine optimisation techniques and pay-per-click advertising should consider the Search Engine Marketing (SEO and PPC) course offered by the Institute of Direct and Digital Marketing (IDM). Over two days their professional tutors will introduce you to the key tools you can use to analyse your current performance alongside the techniques you can use to maximise your ranking potential. They will guide you through advanced strategies and provide an insight into further advertising opportunities, such as video ads.

COURSE: SEO (Institute of Direct and Digital Marketing)

The Institute of Direct and Digital Marketing (IDM) offers a course in search engine optimisation that covers a vast array of techniques and their respective tools to improve your ranking capabilities. The intermediate-level course is designed for marketers with some experience in the SEO industry but may need to brush up on the latest developments and practices.

COURSE: Digital Marketing Strategy (Institute of Direct and Digital Marketing)

The Digital Marketing Strategy course run by the Institute of Direct and Digital Marketing (IDM) in London has been formulated for professionals who are unfamiliar with creating a complete digital marketing strategy for their organisation. Topics over the one-day briefing revolve around planning your strategy, understanding your customers’ behaviour, creatively building your marketing channels and future trends within the industry. Several large companies have sent members of staff on the course, including Npower and Barclaycard.

COURSE: Multichannel Digital Marketing (Chartered Institute of Marketing)

The Chartered Institute of Marketing (CIM) recognises that customers now interact with brands through a variety of channels such as direct mail catalogues, search engines and social media posts. Therefore they offer an introductory Multichannel Digital Marketing course to help you create a fully-integrated plan for your business by researching your customer engagement then optimising your content across various formats to suit their requirements.

COURSE: Digital Growth Marketing (Chartered Institute of Marketing)

Digital Growth Marketing is a course offered by the Chartered Institute of Marketing (CIM) which focuses on converting engagement in your website into sales and subsequent repeat business. Therefore their tutors will guide you through introductory-level material on improving your PPC ad copy, converting clicks on your site into sales and personalising content to your users to drive repeat sales.

COURSE: Introduction to Digital Marketing (Chartered Institute of Marketing)

The Chartered Institute of Marketing (CIM) offers a basic Introduction to Digital Marketing course designed for those wishing to learn the important fundamental techniques required to boost website traffic and therefore sales. Their expert tutors will educate you on creating websites, building your online profile through SEO and using metrics to analyse your web performance.

COURSE: Digital Marketing (Chartered Institute of Marketing)

The Chartered Institute of Marketing (CIM) provides a 3-day advanced-level Digital Marketing course in their study centres throughout London which covers aspects ranging from organic SEO practices to running PPC advertising campaigns. The course is designed for any marketers within your company who influence your digital marketing strategy, regardless of whether you are client or agency focussed. Tutors will use case studies and practical exercises to help you to implement sound strategies in improving your traffic and customer engagement.

COURSE: Search Engine Marketing (Chartered Institute of Marketing)

The introductory course into search engine marketing (SEM) offered by the Chartered Institute of Marketing (CIM) provides useful training for those unfamiliar with search engine optimisation (SEO) and pay-per-click (PPC) advertising practices. Tutors on this course will describe the key terminology of this industry and outline any ‘red flags’ which may be hindering your ranking performance. Even if you do not take your SEM training further than this course you will have an insight into what search agencies & consultancies should be doing to improve your results.

COURSE: Advanced SEO Training (Chartered Institute of Marketing)

The Advanced SEO Training course by the Chartered Institute of Marketing (CIM) is catered to marketers and web managers with prior experience with SEO but are not aware of expert tactics for maximising organic traffic. The content of the training is broad for a single-day course as it covers content, keyword research, SEO budgeting and reporting. Furthermore CIM tutors recommend that you bring access to your own Webmaster Tools and Google Analytics accounts so that you can raise any issues you are experiencing with your own business SEO rather than simply discussing theoretical scenarios.

COURSE: SEO (London College of Communication)

The SEO (Search Engine Optimisation) course run by the London College of Communication provides beginner-friendly training into how search engines rank content and which strategies you can therefore use to maximise your website’s performance. A respected industry expert will oversee the course and provide you with a detailed breakdown on the technical aspects you should consider to improve your traffic.

COURSE: Digital Marketing Fundamentals (City, University of London)

The Digital Marketing Fundamentals course offered by City, University of London is a ten week evening programme designed to give an overview of website promotion, SEO and email campaigns to help you plan out a successful website. The format of the course is varied so you can expect group discussion sessions and Q&A alongside traditional classroom teaching. At the end of the course you will present a fictional ‘digital marketing concept’ to tie together the training you have received.